Animal Spirits

Our machine of capitalism is no longer so great a rational activity as it is some distance the confluence of human wishes to bask in (or experience) and human capacities to construct. Whereas the bounty of capitalism is genuinely fear-provocative its power, being a human endeavor, wishes to be suspect. ‘Capitalism does no longer robotically construct what other folks in fact settle on; it produces what they mediate they need, and are gripping to pay for.’ To prosper we must harness animal spirits.

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